# 2. Industry Trends

Web3 has always struggled to integrate the login methods of traditional Web2, causing users to encounter many inconveniences when switching between the two. This not only limits the popularity and promotion of Web3 applications, but also deters many users accustomed to the convenient login methods of Web2 from Web3.

Then recently, taking the opportunity of the social software Telegram having a huge user base of 1 billion worldwide, some innovative attempts are underway. Telegram has begun to integrate the TON ecosystem + crypto wallet payment + mini-program ecosystem, and this integration is expected to break the login barrier between Web3 and Web2.

<figure><img src="https://1396704356-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ftxj8e8uEN7TRGYlslfns%2Fuploads%2FZv4CfqvBq0bsjkvWgJDk%2Fimage.png?alt=media&#x26;token=242e6c4a-8439-426a-be24-6997213b0d46" alt=""><figcaption></figcaption></figure>

Traditional users can directly have the built-in wallet through their familiar Telegram accounts and access the payment of Web3 applications more smoothly. This not only greatly lowers the usage threshold for users but also brings potential huge traffic to Web3 applications. This transformation also brings new opportunities and challenges to the developers of Web3 applications.

Taking Dogs and Hamster Kombat as typical examples, with the Telegram mini-program ecosystem as the entrance of traffic, within just a few months, the number of participating users has reached over 40 million. The scale of user growth exceeds the number of new users added in the entire cryptocurrency field over several years. This remarkable data fully demonstrates the huge potential contained in the integration of traditional Telegram social interaction and Web3.

<figure><img src="https://1396704356-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Ftxj8e8uEN7TRGYlslfns%2Fuploads%2Fnry54BPz1rdHF5T7tVMR%2Fimage.png?alt=media&#x26;token=0b45fa13-1597-4b6e-9e99-74994e7610d3" alt=""><figcaption></figcaption></figure>

This is highly likely to be one of the key driving factors for the outbreak of the next bull market. In the current situation where the market remains sluggish, the lack of high-quality narratives to bring users into web3 is the biggest industry problem at present, and the integration of Telegram social interaction and web3 will be one of the biggest dividends brought by this bull market. It can also be inferred from this: Games are one of the largest traffic entrances in the Telegram ecosystem, and through games, a huge user traffic ecosystem can be attracted and built.
